Marketing Collateral Redesign
– End-to-End Brand Refresh

Over an 18-month period, I led a comprehensive overhaul of the company’s marketing collateral ecosystem to drive greater brand consistency, improve usability, and elevate overall communication effectiveness across internal and external touch-points.

My contributions
- Audited and restructured the entire suite of marketing materials across departments
- Redesigned long-form assets such as case studies, whitepapers, and the CEO update EDM template for clarity, visual hierarchy, and storytelling impact
- Optimised sales enablement tools, decks, display folders, and email templates, for ease of use, alignment to messaging strategy, and visual cohesion
- Created flexible digital banner templates and reusable frameworks to future-proof content creation

Challenges
- Navigating inconsistent legacy materials with no central design system
- Aligning diverse stakeholder needs while enforcing brand standards
- Balancing speed of delivery with quality and long-term usability across formats

Outcomes
- Delivered a modern, unified suite of marketing tools adopted company-wide
- Reduced production time and design revisions by introducing flexible, on-brand templates
- Significantly improved user engagement and internal satisfaction with collateral usability
- Strengthened brand presence across touchpoints, supporting broader strategic and sales objectives

Services
Art Direction, Digital Design, Print, Social, Web