Nuix Neo Global Campaign
– Platform Launch & Awareness Series

Over an 18-month period, I collaborated with an external agency to lead the creative direction and rollout of a high-impact global campaign for Nuix Neo, a unified platform of investigative and data processing solutions. The campaign aimed to build awareness, simplify complex tech narratives, and position Neo as a bold, differentiated offering in a saturated market.

My contributions
- Partnered closely with the agency to shape the overarching campaign concept and visual strategy
- Led creative direction across quarterly product-focused sub-campaigns, aligning messaging with business priorities
- Translated complex software features into clear, compelling creative assets across digital, social, and sales channels
- Maintained brand integrity while pushing the visual language to stand out in a highly competitive legal-tech space

Challenges
- Simplifying highly technical messaging for a broad, global audience
- Coordinating cross-functional stakeholders across multiple regions and product teams
- Balancing speed-to-market with consistency and quality across campaign touchpoints

Outcomes
- Delivered a cohesive global campaign that elevated product awareness and differentiated Nuix Neo from legacy solutions
- Drove strong engagement across digital channels and sales enablement tools
- Positioned Neo as a unified, forward-looking solution, reinforcing Nuix’s commitment to innovation and clarity in complex data environments

Services
Art Direction, Digital, Print, OOH, Social