Global GTM Campaign – APAC, India & North America

A global brand campaign spanning three regions, uniting customer touchpoints with a consistent yet locally adaptable design system. I led the creative execution, delivering modular assets across channels and collaborating with global and regional teams to streamline rollout and maintain brand clarity.

My contributions
- Led design development across a suite of digital and print assets—email, landing pages, brochures, and display banners—ensuring consistency across each stage of the customer journey.
- Applied the corporate style guide strategically, stripping back unnecessary elements to deliver a clean, modern visual identity that translated effectively across diverse channels and markets.
- Collaborated with global marketing and regional sales teams to align messaging, asset requirements, and delivery timelines for local execution.

Challenges
- Balancing global brand consistency with region-specific needs and content variations.
- Designing a scalable system of assets that could perform across different media (e.g. mobile vs desktop, print vs digital) and engagement phases.
- Coordinating input and approvals across multiple time zones and stakeholder groups.

Outcomes
- Launched a cohesive, high-impact campaign that supported lead generation and brand engagement in three key growth markets.
- Improved campaign efficiency by introducing a modular asset framework—reducing turnaround time for regional teams.
- Strengthened perception of brand professionalism and clarity through minimal, purpose-led design across all customer-facing collateral.

Services
Art Direction, Digital Design, Print, OOH