CBRE – Integrated Campaign Strategy
for Property Marketing

As Australia’s leading property services company, CBRE dominated in commercial property sales but was still evolving its marketing approach, particularly in digital. I partnered with national sales teams and account directors to deliver integrated campaign activations that combined targeted digital tactics with high-impact print and outdoor creative, setting a new benchmark for how CBRE marketed property listings across the country.

My contributions
- Developed tailored digital assets, banners, email campaigns, social media, and landing pages, for property listings and national campaigns.
- Designed bespoke print and OOH collateral, including brochures, signage, and large-format displays, crafted for impact in high-value markets.
- Introduced scalable design systems and templates to improve speed, consistency, and quality across channels.
- Ensured brand integrity and contextual relevance across diverse media formats and regional markets.

Challenges
- Driving digital adoption in a traditionally print-led organisation.
- Managing production and consistency across multiple locations, vendors, and media types under tight deadlines.
- Educating stakeholders on digital performance metrics while maintaining creative impact across both digital and physical touchpoints.

Outcomes
- Boosted campaign engagement, lead generation, and recall across both digital and traditional media.
- Elevated CBRE’s brand presence in key markets through visually striking, strategically placed collateral.
- Helped embed digital as a core component of CBRE’s marketing mix, while enhancing the consistency and quality of traditional outputs.
- Contributed to a broader organisational shift toward integrated, cross-channel campaign planning.

Services
Art Direction, Digital, Print, OOH, Social