BAI Communications – Website Refresh
& Animated Services Showcase

As a global leader in telecommunications infrastructure, BAI Communications required a modernised website that better reflected its scale, innovation, and evolving service offering. The existing site had become dense and difficult to navigate, limiting user engagement and diluting the brand’s premium positioning. Our objective was to deliver a simplified, user-centric experience that aligned with BAI’s future-focused narrative.

My contributions
- Led the redesign of the site structure, streamlining the sitemap to reduce content friction and improve navigation across key user journeys.
- Developed a clean, contemporary UI layout, balancing brand integrity with modern digital expectations and accessibility best practices.
- Designed and built a dedicated animated explainer page as an add-on project, using motion and storytelling to communicate BAI’s current services and future capabilities in a more engaging, digestible format.

Challenges
- Simplifying a complex service ecosystem for multiple audience types, including enterprise clients, government, and media.
- Aligning internal stakeholder priorities across marketing, product, and executive teams.
- Ensuring the website structure was scalable and flexible to support BAI’s evolving tech and infrastructure roadmap.

Outcomes
- Delivered a refreshed digital presence that elevated brand perception and improved overall usability.
- Enhanced key content discoverability and reduced bounce rates through clearer pathways and structured content hierarchy.
- The animated services page received strong positive feedback and became a key tool for BAI’s external communications, particularly in stakeholder presentations and new business engagement.

Services
Website design, Art direction, Animation