Nuix XLR8/24 Roadshow Global Campaign

I played a lead creative role in shaping the global campaign for Nuix’s flagship customer and partner event, XLR8/24, hosted across Sydney (APAC), London (EMEA), and Nashville (US). Centered on the theme of Humanity, with a focus on Nuix’s ethical AI commitment, the campaign aimed to connect complex tech with real-world impact.

My contributions
- Interpreted and developed the campaign theme and visual identity to ensure cohesive execution across global event experiences
- Designing high-impact assets across digital marketing, social media, email, and on-site branding
- Collaborating with regional teams to ensure cultural and market relevance while maintaining global consistency

Challenges
- Creating a cohesive campaign that resonated across diverse markets and time zones
- Balancing brand storytelling with technical content in a way that felt human, not corporate
- Navigating tight timelines across multiple stakeholder groups and delivery channels

Outcomes
- Delivered a cohesive multi-channel campaign that drove engagement from pre-launch to post-event
- Contributed to record-breaking attendance, with events in all three regions selling out
- Helped elevate Nuix’s brand positioning around responsible AI and data transparency in a crowded legal-tech landscape

Services
Art Direction, Digital, Print, OOH, Social, Web