Hello there,

I’m a senior graphic designer turned UI explorer with over a decade spent shaping brands across tech, property, and finance, honing the art of clear, compelling storytelling. From visual identities and pitch decks to campaign assets and interface flows, I’m fluent in design systems, allergic to fluff, and obsessed with clean execution, whether it’s refining microcopy, mapping user journeys, or fixing your Wi-Fi before the call drops.

I move fast but think deep, balancing bold ideas with practical outcomes, creative energy with structured thinking. I bring a sharp eye, a curious mind, and a sense of humour (read: dad-level puns welcome). Every project is a chance to iterate, elevate, and deliver work that doesn’t just look good, it works hard.

Always improving. Always asking, “What’s the smarter way to do this?”

Brands

Portfolio

  • Nuix XLR8/24

    Global campaign for Nuix’s flagship customer and partner event, hosted in Sydney, London, and Nashville.

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  • Adobe

    Adobe Asia Pacific needed a standout B2B brand campaign to break through the noise in a crowded business solutions market.

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  • Mastercard

    Developed a high-impact B2B campaign that aligned with the brand’s ongoing support for small business owners.

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  • Nuix Brand

    Led a comprehensive overhaul of the company’s marketing collateral ecosystem.

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  • Microsoft

    Tapping into EOFY, we launched a brand-aligned campaign to boost Surface sales and drive urgency across new and existing customers in a crowded market.

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  • Nuix Neo

    Partnered with cross-functional teams to shape the creative direction for Nuix Neo’s global launch, simplifying complex tech and positioning it as a bold, standout solution.

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  • Lenovo

    A global brand campaign that unified customer touchpoints across APAC, India, and North America—balancing regional nuance with a cohesive brand experience.

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  • CBRE

    Partnered with CBRE to modernise its property marketing—blending sharp digital tactics with bold print and outdoor campaigns to set a new national standard.

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  • BAI

    BAI Communications required a modernised website that better reflected its scale, innovation, and evolving service offering.

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  • Sitecore

    Developed a light-hearted digital campaign designed to engage in an industry known for technical language and conservative tone.

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  • "A thoughtful designer who brings clarity to complex briefs and calm to the creative storm. Sharp eye for detail, and a knack for turning big ideas into smart, engaging design. A real asset to any team."

    Head of Creative

  • "Organised, meticulous, and fast, Tom is a natural born problem solver, with an uncanny ability to fix the printer when IT are MIA."

    Art Director

  • “Tom has a sixth sense for what makes a campaign land. He brings creative rigor without the ego, reads a brief like a mind-reader, and turns vague ideas into visuals that sell.”

    Account Director

  • “He’s the rare designer who cares as much about the copy as the kerning, and can switch from UI to social posts without breaking a sweat. If you want smart, sharp, scroll-stopping design—he’s your guy.”

    Marketing Director

Contact

tom.norton@y7mail.com
+61 422 920 221

Sydney